DRPPand CANON USA's Explorer of Light programs presents:

 

IN FOCUS, is an intense, fast-paced seminar, exploring the character, energy, and elements of Michel Tcherevkoff’s 30-year career and work philosophy.  Where do his ideas come from? How important is the Art Director? How has digital redefined creativity?  Using images that range from assignments to his recent art exhibitions and projects,  Michel describes his technique and professional history, from surrealism made without digital technology to his current digital photo-illustrations. “My seminar has a general format –  but nothing scripted – talking about photography is a little like explaining a joke – you either get it or you don’t – but what I can explain is the intention of the work…and how important it is that photographers/artists  be aware of what their creative intention is.  My intention is, and always has been, to be fresh.”

BIOGRAPHY:  

“Safe is mind-numbing and boring,“ says Manhattan based artist/photographer Michel Tcherevkoff. “Being creatively risky stimulates the brain and keeps the work fun and fresh. I’ve always been led by my imagination which can be personally and professionally dangerous.” Tcherevkoff divides time in his Penthouse Loft between creating advertising in collaboration with clients and creating art for himself. “Whether an image expresses a client’s message or my own, I have to get out of the way and let my imagination and technique make the final statement. So far it seems to be working”.

 

 “A long career gives me perspective to see that everything I’ve done has led me to where I am now. While I have been living an intense and creative life it seemed impossible that I was paving the road for today.  But here I am”.

 

Born in Paris to White Russian parents, Michel came to New York as a student in the late 60’s and decided to stay. He was hired as a photographer’s assistant for a couple of years before his images attracted the attention of an established agent who immediately launched Michel’s iconic work and career. In the past year alone, Michel has added more than 20 international awards for creative excellence to his collection, and has had his work exhibited in Museums in Paris, Belgium, Australia and New York.